"CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones. CRM includes many aspects which relate directly to one another." - Wikepedia
For companies to better understand what their customer wants and needs the CRM portion of our system represents the ultimate communication tool. It is an integral part of the product development and distribution cycle, as well as an integrated sales and marketing tool.
Collaborative CRM's ultimate goal is to use information collected by all departments to improve the quality of services provided by the company.